Marketing strategy, brand and business development for companies expanding from Türkiye and international businesses entering the Turkish market. From research to execution, from Istanbul to the world.
Explore growth opportunities ↗
Every market has its own dynamics. Every brand has different needs.
We build a roadmap around your priorities.
We turn market entry and growth decisions into a marketing roadmap grounded in research.
Target country and customer segment assessment
Market sizing, competitive and opportunity analysis
Positioning, value proposition and market entry planning
Marketing budget, action calendar and KPI framework
We bring your brand identity, messaging and presence across markets into one consistent communications framework.
Brand and communications review
Brand positioning and message architecture
Corporate identity and tone of voice
Brand communications plan and content framework
We plan commercial connections and channel structures for businesses expanding from Türkiye or building a presence in the Turkish market.
Country prioritisation and market entry research
Distributor and dealer profiles, and candidate research
B2B partnership and matchmaking planning
Channel performance and dealer assessment model
We connect exhibition participation and brand experiences with your audience, commercial objectives and follow-up plan.
Exhibition and event selection criteria
Participation budget, concept and communications plan
Pre-event invitations and meeting planning
Sponsorship assessment and post-event opportunity follow-up
We connect search, social media and content in a digital plan tailored to your audience and sales process.
SEO and digital visibility review
Google Ads, LinkedIn and Meta campaign planning
Social media and content calendar
Email marketing and performance reporting framework
We bring your brand story to life with presentations, sales materials and visual communications that express your strategy.
Corporate and sales presentations
Product catalogues, brochures and promotional materials
Digital campaign and social media visuals
Exhibition communications and creative content concepts
We are preparing a resource hub with templates, research and training to make everyday work easier for marketing teams.
Editable marketing templates bringing planning and reporting into one working set. The first collection is in development.
Objectives, priorities, campaign calendar and action plan.
Budget categories, allocation by period and planned versus actual tracking.
Marketing indicators, targets and performance by period.
Compare competitors’ positioning, products, channels and communications.
A framework for assessing your internal and external environment together.
Target audience, positioning, value proposition and key messages.
Plan channels, content themes, publication dates and responsibilities.
Customer segments, buying processes and opportunity development.
Assess channel partners against targets and performance criteria.
Results, lessons and next year’s priorities for management.
Marketing Manager Toolkit: a planned collection of core planning, budgeting, analysis and reporting templates. Scope and release dates are in development.
Tell us which tool you need ↗We are planning courses and workshops on marketing strategy, international growth and practical tools. Programmes and dates have not yet been announced.
Share your training needs ↗A space for reports and insights on markets, competition and industry developments is in preparation. Planned topics include B2B trends, digital marketing for exports, exhibition effectiveness and global brand roadmaps.
Share your research needs ↗Clear decisions and practical actions
that move your business forward.
Together, we review your objectives, current structure, market and barriers to growth.
We clarify your audience, value proposition, market priorities and measures of success.
We link work to owners, budgets and timelines, turning the plan into practical steps.
We track results against agreed indicators and carry the lessons into the next action plan.
Inspired by Istanbul’s spirit of connection, we bring brands closer to markets, insights closer to strategy, and ideas closer to action.
Marketing Istanbul offers an Istanbul-based approach to global marketing and international business development. We bring research, strategy and execution together for brands expanding from Türkiye and international companies entering the Turkish market.
Energy and industry · Manufacturing and machinery · Automotive and construction · Technology and defence · Healthcare and FMCG · B2B and exports
Tell us about your service, template, training or research needs. Let’s clarify your goals and the outcome you are looking for.
info@marketingistanbul.com ↗↗ Istanbul, TürkiyeMARKETING ISTANBUL / MEMBER PANEL
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Member Panel ↗